This is a paper I will be writing this semester for my European Cultural and Historical studies class:
Question 5: In their book Complicated Lives, Willmott and Wilson suggest that “We have moved from a predominant belief that we should ‘fit in’ to one where we would rather be different: individualism is now a defining feature of social and consumer behaviour.” In the fashion world is this a new 21st century phenomenon or have people always tried to express their individuality?
I intend to explore this question as the subject for my essay. The different facets I want to explore include the newer “anything goes” mentality of fashion, the rising popularity of crafting culture and do-it-yourself clothing, and the fascination with vintage, one-of-a-kind clothing. I want to explore the concept of clothing as self-expression. Has the purpose of clothing evolved from adornment to an extension of ourselves? What effect will it have on future fashion trends, and therefore, the clothing industry?
I hope to find out if this is indeed a new idea, or if it is repeating another time in history when individualism influenced fashion. If it is a new phenomenon, what is influencing it? Could it be a reaction to the increasing speed at which fashion trends are turning over? Does it have to do with the increasing eco-awareness in society, in which “mass-produced” is often associated with mass waste output?
I hope to research books on fashion history, and modern fashion magazines to attempt to get to the root of this trend. In addition, I also hope to speak with people who work in or own vintage clothing shops, crafty apparel boutiques, and students in this design school on the subject of individuality in fashion. Finally, I hope to track down and speak to people who have actively pursued an individual course in their fashion choices: “thrifters”, vintage and e-bay shoppers, and those who make or alter their own clothing. I also hope to bring to the essay my own experience as someone who, for years, has pursued the crafting and construction of my own apparel in the interest of self-expression.
P.S. I know this isn’t a school blog, but I share this stuff because I know you are all curious about what I’m doing over here.













